New chapter just came out

This chapter reconsiders the spectrum of metaphor as it has been conceived by historical metaphor theories in rhetoric, literature, phraseology, lexicology, and historical linguistics, and more recently by applied linguistic and cognitive theories of metaphor. It offers a reflection on metaphors as dead and alive, sleeping and waking, and invites the reader to consider the creativity of metaphor in the mundane forms of language usage.

The chapter sets out by disentangling the spectrum of metaphor, then a shift from metaphor to metaphoricity is suggested (including tools for documenting degrees of metaphoricity), and finally, the temporal dynamics of metaphor in a situated multimodal face-to-face context is illustrated with an interview with former US president Barack Obama. The chapter concludes on some of the theoretical and methodological consequences for studying metaphor in verbal and multimodal discourses.

Müller, C. (2024). Dead and Alive, Sleeping and Waking Metaphors: The Spectrum of Metaphor and the Multimodality of Discours. In: Anders Örtenblad (ed.), The Oxford Handbook of Metaphor in Organization Studies, 70-84. Oxford: Oxford University Press, https://doi.org/10.1093/oxfordhb/9780192895707.001.0001